Privacy policy

Privacy Policy 

This Privacy Policy describes how Top Rank, Inc. (“Top Rank,” “we”, “us” and “our”), the owner and operator of the site https://shop.toprank.com/ (the “Site”), collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. 

Contact 

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us at: 

Trade name: Top Rank Shop 
Email: merch@toprank.com 
Toll-free phone number: +1 (702) 732-2717 
Physical address: Top Rank, 748 E Pilot Rd, Las Vegas NV 89119, United States 

Collecting Personal Information 

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why. 

  • Device information 

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site. 

  • Source of collection: collected automatically when you access our Site using cookies and local storage, log files, web beacons, tags, pixels, embedded scripts, browser fingerprinting, ETag or entity tag, recognition technologies, data collection from mobile devices and session replay technology. 

  • Disclosure for a business purpose: shared with our processor Shopify and other third-party vendors that perform services on behalf of us or the Site, such as: (i) to assist us in Site operations; (ii) to manage a database of customer information; (iii) designing and/or operating the Site’s features; (iv) tracking the Site’s activities and analytics; (v) enabling us to send you special offers or perform other administrative services; (vi) network advertisers and ad exchanges that provide advertising tailored to your individual interests as part of our advertising technology programs, and (vii) other services designed to assist us in maximizing our business potential. 

  • Personal Information collected: version of web browser, IP address, UDID or other unique identifier, time zone, cookie information, what sites, areas of within our Site or products you view, search terms, how you interact with the Site, the URL that referred you to our Site, your Device functionality (including operating system, hardware, mobile network information),  your Device location, your Device characteristics, and certain other Device data, including the time of day. 

  • Order information 

  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

  • Source of collection: collected from you. 

  • Disclosure for a business purpose: shared with our processor Shopify. 

  • Personal Information collected: name, billing address, shipping address, payment information (such as transaction identifying information, payment status, and limited payment references), email address, and phone number. Note that we do not collect, receive, store or otherwise process full credit card numbers (which are processed by our processor Shopify or its payment processors). 

  • Customer support information 

  • Personal Information collected: any Personal Information provided by you to facilitate our provision to you of customer support. 

  • Purpose of collection: to provide customer support. 

  • Source of collection: collected from you. 

  • Disclosure for a business purpose: None. 

  • Other information 

  • Personal Information collected: Personal Information submitted by your friends and others that use the Site (such as contact information to send you an invitation to our Site), Personal Information publicly displayed by you in your interactions with third-party services such as Facebook, Twitter, YouTube, TikTok or Instagram, and Personal Information you provide about a third party (such as contact information to send a third party an invitation to our Site). 

  • Purpose of collection: To provide you or others with information such as to send electronic newsletters or to provide special offers or promotional and marketing materials on behalf of us or third parties, including to let you or others know about upcoming events, to improve the Site, to facilitate marketing endeavors or our Site offerings, to customize your experience on the Site or to serve you specific content or ads that we believe are relevant to you, to improve the overall experience at the Site and other similar business purposes. 

  • Source of collection: collected from you or from third parties. 

  • Disclosure for a business purpose: shared with our processor Shopify and other third-party vendors that perform services on behalf of us or the Site, such as: (i) to assist us in Site operations; (ii) to manage a database of customer information; (iii) designing and/or operating the Site’s features; (iv) tracking the Site’s activities and analytics; (v) enabling us to send you special offers or perform other administrative services; and (vi) other services designed to assist us in maximizing our business potential. 

Minors 

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children under the age of 18 without the consent of that child's parent or guardian.  If you are not 18 or older, you are not authorized to access or otherwise use the Site.  If we become aware that Personal Information from a child under 18 has been collected, we will use all reasonable efforts to delete such information from our database. If you are the parent or guardian of a child under the age of 18 and believe such child has provided us with Personal Information, please contact us at the email address above to request deletion. 

Sharing Personal Information 

We may share non-Personal Information, such as aggregated user statistics, with third parties at our discretion and as permitted by law, including for advertising, research and marketing purposes.  

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: 

  • We may use other third-party vendors to perform certain services on behalf of us or the Site, such as: (i) to assist us in Site operations; (ii) to manage a database of customer information; (iii) designing and/or operating the Site’s features; (iv) tracking the Site’s activities and analytics; (v) enabling us to send you special offers or perform other administrative services; (vi) network advertisers and ad exchanges that provide advertising tailored to your individual interests, and (vii) other services designed to assist us in maximizing our business potential.  

Additionally: 

  • We may access, use, preserve, transfer and disclose your information (including Personal Information) to third parties: (i) to comply with any applicable law, regulation, subpoena, governmental request or legal process if in our good faith opinion such is required or permitted by law; (ii) to protect and/or defend the Site’s Terms & Conditions and other policies applicable to the Site, including investigation of potential violations thereof; (iii) to protect the safety, rights, property or security of the Site or any third party; and/or (iv) to detect, prevent or otherwise address fraud, security or technical issues. Further, we may use IP addresses or other Device Identifiers to identify users and may do so in cooperation with third parties such as copyright owners, internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion, subject to applicable law. Such disclosures may be carried out without notice to you. 

  • We may share your information, including Personal Information, with our parent, subsidiaries and affiliates. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of the Site or applicable database; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including during the course of any due diligence process. 

  • We may offer sweepstakes, contests, and other promotions (any, a “Promotion”) through the Site that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list. 

Behavioural Advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example: 

  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may have an option to reject or consent to, depending on your location). 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by: 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/. 

Using Personal Information 

We use your personal Information to, among other things, provide our services to you, including to: offer products for sale, process payments, ship and fulfill your order, and keep you up to date on new products, services, and offers. 

Sale of Personal Information as Defined Under California Consumer Privacy Act of 2018 

We do not sell your Personal Information for money. However, as described above sometimes we share your data with sponsors, vendors, and third-party advertising networks to provide you with certain services and/or to more effectively provide you with personalized services (including advertising), and such sharing can be deemed a sale as defined by the California Consumer Privacy Act of 2018 (“CCPA”). 

(a) Categories of Personal Information that We Collect and Sell or Share.  

The following outlines the categories of consumer Personal Information that we have collected and "sold" or "shared" in the past 12 months, as well as those that we currently collect and "sell" or "share." The specific pieces of Personal Information we collect may vary based on the nature of your interactions with us and may not include all examples listed below. 

1. Name, contact info and other identifiers such as a real name, alias, address, unique personal identifier, online identifier, Internet Protocol address, email address, account name. 

  • Disclosed for business purposes: Yes 

  • Sold or shared: Yes, for online identifiers and IP addresses (shared only for advertising technology programs). 

2. Customer records such as paper and electronic customer records containing Personal Information, such as name, signature, telephone number, live chat records, bank account number, credit card number, debit card number, or any other financial or payment information (processed exclusively through a third-party payment processor), household information in the context of surveys. 

  • Disclosed for business purposes: Yes 

  • Sold or shared: No 

3. Purchase history and tendencies such as commercial information including records of products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies. 

  • Disclosed for business purposes: Yes 

  • Sold or shared: No 

4. Usage data such as internet or other electronic network activity information, including, but not limited to, browsing history, clickstream data, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement. 

  • Disclosed for business purposes: Yes 

  • Sold or shared: Yes, shared only for advertising technology programs. 

5. Geolocation data such as your approximate location as derived from IP address / device ID in the context of serving locally relevant content, promotions and advertising. 

  • Disclosed for business purposes: Yes 

  • Sold or shared: Yes, shared only for advertising technology programs. 

6. Audio, video and other electronic data: audio, electronic, visual, thermal, olfactory, or similar information such as, photographs, videos submissions and call recordings. 

  • Disclosed for business purposes: Yes 

  • Sold or shared: No 

7. Profiles and Inferences: such as inferences drawn from Personal Information to create a profile reflecting preferences, characteristics, predispositions, behavior, attitudes. 

  • Disclosed for business purposes: Yes 

  • Sold or shared: Yes, shared only for advertising technology programs. 

We collect these categories of Personal Information from the categories of sources as described above, and for the purposes as described above. We may disclose Personal Information to the categories of recipients as described above. 

We do not knowingly collect Personal Information of persons under the age of 18. 

(b) Right to Opt Out of the Sale and Sharing of Your Personal Information 

You may opt out of the sale or sharing (for targeted advertising) of your Personal Information by clicking on the Do Not Sell My Personal Information button on our Site or emailing us at merch@toprank.com. You will be asked to provide certain information to us in order to exercise this option so we can verify your identity and locate your records with us.  

Your rights 

CCPA 

If you are a resident of California, in addition to your right to opt out of the sale or sharing (for targeted advertising) of your Personal Information as provided above, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at merch@toprank.com or call us toll-free at (702) 732-2717. When you submit a privacy rights request, we will require that you verify your identity before we can process your request. 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the email address above. 

We do not collect, process or disclose Sensitive Personal Information (as defined under the CCPA) for purposes to which the right to limit use and disclosure applies under the CCPA. 

Cookies 

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. 

We use the following cookies to optimize your experience on our Site and to provide our services. 

Cookies Necessary for the Functioning of the Store 

Name 

Function 

Duration 

_ab 

Used in connection with access to admin. 

2y 

_secure_session_id 

Used in connection with navigation through a storefront. 

24h 

_secure_admin_session_id 

Used to store session id in core for auth Legacy Admin 

12w 

_secure_admin_session_id_csrf 

Used to store session id in core for auth Legacy Admin 

12w 

_shopify_country 

Used in connection with checkout. 

session 

_shopify_m 

Used for managing customer privacy settings. 

1y 

_shopify_tm 

Used for managing customer privacy settings. 

30min 

_shopify_tw 

Used for managing customer privacy settings. 

2w 

_storefront_u 

Used to facilitate updating customer account information. 

1min 

_tracking_consent 

Tracking preferences. 

1y 

c 

Used in connection with checkout. 

1y 

cart 

Used in connection with shopping cart. 

2w 

cart_currency 

Used in connection with shopping cart. 

2w 

cart_sig 

Used in connection with checkout. 

2w 

cart_ts 

Used in connection with checkout. 

2w 

cart_ver 

Used in connection with shopping cart. 

2w 

checkout 

Used in connection with checkout. 

4w 

checkout_token 

Used in connection with checkout. 

1y 

discount_code 

Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. 

session 

dynamic_checkout_shown_on_cart 

Used in connection with checkout. 

30min 

hide_shopify_pay_for_checkout 

Used in connection with checkout. 

session 

keep_alive 

Used in connection with buyer localization. 

2w 

master_device_id 

Used in connection with merchant login. 

2y 

localization 

Used to localize the cart to the correct country. 

2w 

login_with_shop_finalize 

Used to facilitate login with Shop. 

5min 

_master_udr 

Permanent device identifier. 

session 

_merchant_essential 

Contains essential information for the correct functionality of merchant surfaces such as the admin area. 

1y 

previous_step 

Used in connection with checkout. 

1y 

remember_me 

Used in connection with checkout. 

1y 

secure_customer_sig 

Used in connection with customer login. 

20y 

shopify_pay 

Used in connection with checkout. 

1y 

shopify_pay_redirect 

Used in connection with checkout. 

30 minutes, 3w or 1y depending on value 

_shopify_essential_ 

Contains an opaque token that is used to identify a device for all essential purposes. 

1y 

_shopify_essential 

Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. 

1y 

_shopify_test 

Used to check cookie capabilities on the client. 

1min 

storefront_digest 

Used in connection with customer login. 

2y 

tracked_start_checkout 

Used in connection with checkout. 

1y 

checkout_one_experiment 

Used in connection with checkout. 

session 

checkout_session_lookup 

Used in connection with checkout. 

3w 

checkout_session_token_<<token>> 

Used in connection with checkout. 

3w 

identity-state 

Used in connection with customer authentication. 

24h 

identity-state-<<token>> 

Used in connection with customer authentication. 

24h 

identity_customer_account_number 

Used in connection with customer authentication. 

12w 

_identity_session 

Merchant authentication: Main session cookie for Identity authentication. This is the underlying Rails session cookie. It contains the SID. 

2y 

 

Reporting and Analytics 

Name 

Function 

Duration 

_landing_page 

Track landing pages. 

2w 

_merchant_analytics 

Contains analytics data for the merchant session. 

1y 

_orig_referrer 

Track landing pages. 

2w 

_s 

Shopify analytics. 

30min 

_shopify_d 

Shopify analytics. 

session 

_shopify_s 

Shopify analytics. 

30min 

_shopify_sa_p 

Shopify analytics relating to marketing & referrals. 

30min 

_shopify_sa_t 

Shopify analytics relating to marketing & referrals. 

30min 

_shopify_y 

Shopify analytics. 

1y 

_y 

Shopify analytics. 

1y 

_shopify_evids 

Shopify analytics. 

session 

_shopify_ga 

Shopify and Google Analytics. 

session 

_shopify_analytics 

Contains analytics data for buyer surfaces such as the storefront or checkout. 

1y 

shop_analytics 

Contains the required buyer information for analytics in Shop. 

1y 

customer_auth_provider 

Shopify analytics. 

session 

customer_auth_session_created_at 

Shopify analytics. 

session 

 

Marketing 

Name 

Function 

Duration 

_shopify_marketing 

Contains marketing data for buyer surfaces such as the storefront or checkout. 

1y 

 

User Preferences 

Name 

Function 

Duration 

shopify_override_user_locale 

Used as a mechanism to set User locale in admin. 

1y 

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. 

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. 

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org. 

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above. 

Third-Party Content, Links to Third-Party Sites and/or Third-Party Apps 

The Site may contain content, links or apps that are supplied by a third party, and those third parties may collect usage information and your device identifier when pages from the Site are served to you for their own commercial purposes. In addition, when you are on the Site you may be directed to other sites and apps that are operated and controlled by third parties that we do not control. We are not responsible for the data collection and privacy practices employed by any of these third parties or their sites or apps and they may be tracking you across multiple online services and may be sharing the results of that tracking with us and/or others. These third parties may have their own terms of service, privacy policies or other policies and ask you to agree to the same. For example, if you “click” on a link, the “click” may take you off the Site onto a different location. These other online services may associate their tracking technologies with you, independently collect information about you, including Personal Information, and may or may not have their own published privacy policies. We are not responsible for these third-party privacy policies or the practices of third parties. Be sure to review any available policies before submitting any personally identifiable information to a third-party application or otherwise interacting with it and exercise caution in connection with these applications. We also encourage you to note when you leave our Site and to review the third-party privacy policies of all third-party sites and exercise caution in connection with them. 

Transfers of Information to the United States 

Our Site is operated in the United States and intended for users located in the United States. If you are located outside of the United States, please be aware that information we collect, including Personal Information, will be transferred to, and processed, stored and used in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Site or providing us with any information, you acknowledge that you fully understand and unambiguously consent to the transfer to, and processing, usage, sharing and storage of your information, including Personal Information, in the United States as set forth in this Privacy Policy. 

Do Not Track 

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. 

Changes 

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. 

Complaints 

As noted above, if you would like to make a complaint, please contact us by e-mail as provided under “Contact” above. 

Last updated: February 26, 2026